by hello@amymcdesign.ie | Jun 19, 2025
LauraLynn Christmas Campaign Created with Ask Direct. Overview:The 2024 LauraLynn Christmas Appeal was specifically crafted for a warm donor file. The objective was to deepen existing connections, reaffirm trust, and inspire continued generosity by delivering a direct... 
by Fiona Rickard | Apr 15, 2025
Merchants Quay Ireland Newsletters My approach to crafting the Merchants Quay Ireland newsletters is always rooted in a single, powerful principle: placing the donor at the absolute heart of the transformative work they make possible. These newsletters are not just... 
by Fiona Rickard | Apr 15, 2025
Arthritis Ireland Spring Appeal Arthritis Ireland Spring Appeal 2025 (Created with Ask Direct) For the Arthritis Ireland Spring Appeal, I aimed to forge a strong connection between the donor and individuals living with arthritis, like Emma. The direct mail pack used... 
by Fiona Rickard | Apr 15, 2025
Crumlin Big Book of Memories During my time at Ask Direct, I was honoured to be the creative lead on ‘The Big Book of Crumlin Memories,’ from concept to execution. This campaign was for CMRF Crumlin, the (former) fundraising body for Crumlin... 
by Fiona Rickard | Apr 15, 2025
Michael Tea Day Michael Tea Day was a campaign I worked at during my time at Ask Direct. This heartwarming and playful fundraising initiative to help raise funds for the election campaign of President, Michael D. Higgins. Through a series of emails the campaign...