As a creative copywriter based in Dublin, I work with charities and mission-driven brands and organisations all over Ireland.
I’m a word loving, dream chasing, rule-breaking, coffee guzzling copywriter. If you’re looking for copy that leaps off the page and straight into the reader’s heart you’ve come to the right place.
My work involves supporting important causes –
through fundraising, working with sustainable lifestyle brands, and helping companies to implement impactful Corporate Social Responsibility initiatives that bring about positive change.
Fiona Rickard Writing:
Writing for Good
Hey there! I’m Fiona Rickard, the word-wrangler and idea-sparker behind Fiona Rickard Writing. Ever since I can remember, I’ve been fascinated by the magic of words – how they can connect us, move us, and even change the world.
What I offer
My focus is on donor and community love and empowerment. I deliver copy that connects and builds lasting relationships and inspires generosity, including:
Fundraising Appeals & Campaigns:
From direct mail to email, I'll craft compelling copy that focuses on the impact of giving and makes donors feel valued and appreciated.
Legacy Fundraising:
One of my favourite and fastest-growing areas of expertise, I'll help you create meaningful legacy communications that celebrate donors' legacies and inspire them to leave a lasting impact.
Donor-Centric Website Content & SEO:
Let's make your website a welcoming space for donors with clear, engaging copy that focuses on their experience and the difference they make.
Donor Care and Thank Yous:
I'll help you build a strong online community by sharing stories of impact and gratitude that make donors feel connected and empowered.
Newsletters:
I'll craft heartfelt messages that express your gratitude and show donors the tangible results of their support.
Brand Storytelling for Ethical Brands:
As an ethical brand with a positive impact, your story is your most powerful asset. I'll help you craft a compelling narrative that showcases your values, mission, and the difference you make in the world. Through storytelling, you can connect authentically with your audience, build trust, and inspire them to join your movement.
Check out my work…
LauraLynn Christmas Campaign
Created with Ask Direct. Overview:The 2024 LauraLynn Christmas Appeal was specifically crafted for a warm donor file. The objective was to deepen existing connections, reaffirm trust, and inspire continued generosity by delivering a direct mail pack that genuinely...
Merchants Quay Ireland Newsletters
My approach to crafting the Merchants Quay Ireland newsletters is always rooted in a single, powerful principle: placing the donor at the absolute heart of the transformative work they make possible. These newsletters are not just updates. They are vital touchpoints...
Arthritis Ireland Spring Appeal
Arthritis Ireland Spring Appeal 2025 (Created with Ask Direct) For the Arthritis Ireland Spring Appeal, I aimed to forge a strong connection between the donor and individuals living with arthritis, like Emma. The direct mail pack used Emma's personal story to...
My Promise
I’ll bring a bit of sparkle, personality and a good attitude to every project. I’ll deliver great writing that’s both creative and clear. And I’ll treat your beneficiary’s stories with the care and respect they deserve.
After you work with me…
Your fundraising campaigns will resonate more deeply with your audience, resulting in higher response rates and increased donations.
Your donors will feel truly appreciated and connected to your cause, leading to increased loyalty and long-term support.
Your organisation’s story will be told with clarity, passion, and impact, leaving a lasting impression on everyone who encounters your message.
Kind words from my clients
Kind words from my clients
Kind words from my clients
Kind words from my clients
“Her words have played an important part in helping LauraLynn inspire our donors and raise more money for the families who need us.”
“Fiona brings an energy and enthusiasm that makes her a delight to work with. From interview to presentation, Fiona handles each family’s story with the sensitivity and care they deserve. The result is campaigns that bring the phrase, “The Truth Well Told” to life.”
Ciara Smith, Individual Giving Manager
LauraLynn
“What really impressed me was Fiona’s understanding of and commitment to showing our supporters how much we value them.”
“I have worked with Fiona for a number of years with marketing direct mail appeals and most recently she did a fantastic job refreshing some of our legacy materials at UNICEF. She captured our tone of voice perfectly. The recommended updates were spot on, and I look forward to working with Fiona again soon.”
Pauline Murphy, Legacy Gifts Manager
UNICEF
Clients I’ve worked with
Explore some Joy Writing…
Becoming Less to be More
I Want to Be Less In 2026, I’ve decided I want to be less. Specifically, less busy, less stressed, and significantly less anxious. I’m finally ready to stop the internal sprint and start living at a slower pace. For years, I've been an active and eager participant in...
Summertime and Fundraising Ain’t Easy
Summertime and Fundraising Ain't Easy Working on a recent campaign I began thinking, panicking even, about how important it was to get it into donors’ postboxes before the summer hits. It's a time when our own routines often shift, and it can be a challenging time to...
Paddy the Liar Part One
Paddy was a liar. Everyone knew it. His mother even said he started lying at conception. She’d spent nine months expecting a girl, the doctor had promised. “A little ball of mischief,” he’d said. That was the only truth from that bloody doctor. When the baby came, two...