Michael Tea Day
Michael Tea Day was a campaign I worked at during my time at Ask Direct. This heartwarming and playful fundraising initiative to help raise funds for the election campaign of President, Michael D. Higgins. Through a series of emails the campaign invited supporters to host their own tea parties, transforming everyday gatherings into opportunities to contribute to his election campaign.
With downloadable invitations, vibrant posters, charming badges, and festive bunting, participants were equipped to create memorable events that reflected the warmth and admiration held for Michael D. The campaign successfully tapped into the lighter side of his public persona, fostering community spirit and raising funds, all while enjoying a good cup of tea.
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